On a beautiful summer day in 2016, Pjai arrived at the headquarters of ad-lib.
He found the rhythm in his internship role, radiating positive energy with a charmingly off-the-cuff attitude. After four months, Pjai was promoted to PR Assistant. It all happened very quickly that we suspected Pjai had some sort of enigmatic power that helped him win our hearts and minds.
We see a lot of amazing qualities in Pjai that epitomize the ad-lib brand. In the same year, we launched our experimental project Pjai collection in which Pjai’s images were widely used in a range of unisex staples. The result was an amazing collection full of summer vibes and fun. As an influencer, Pjai now lives life with his own terms – being incredibly happy and laid-back.